The Alchemy – Flatiron
New York City, USA | 2025
New York City, USA | 2025
Design: Karina Filyak
Project Manager: Dmytro Sergienko
Project Manager: Dmytro Sergienko
Following the launch of The Alchemy in Chelsea, our team was invited to develop the second location — this time in the heart of Flatiron.
The concept continues the brand’s dialogue between science, nature, and modern luxury, while adapting to a new urban rhythm and architectural context. The space is built around contrast: dark depth and illuminated accents, raw textures and refined detailing.
Every zone was carefully choreographed to transform a traditional retail layout into a layered, immersive journey. Lighting, materiality, and spatial composition work together to create a sense of ritual rather than transaction.
Flatiron becomes the next chapter in The Alchemy’s expansion — evolving the identity while preserving its core philosophy.
